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Directions of improvement of filling of book market of Ukraine by English-language literature of countries of England and America

 Hlotova H. I., Neizhkasha O. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Directions of improvement of filling of book market of Ukraine by English-language literature of countries of England and America. — 2006. — № 3(13). — pp. 102—114.
    

The results of market research of English-language literature of countries of England and America are resulted. It is described in detail: capacity of market of English-language literature, commodity pattern of trade by printing editions, assortment groups of English-language literature and standard of prices on them, suggestion of literature at the market of Ukraine, segments of users, channels of distribution and organizations of book-trade of Ukraine, which work with English-language literature. Directions of development due to optimization of work with the quantitative and high-quality indexes of assortment, process of deliveries of products are offered.
     Language — Ukrainian.
     Table — 4.
     Bibliography — 4 titles.

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