Вход на сайт

Complex of signs latent advertising noncommercial media materials in aspect of the editorial control over preparation of information texts for mass-media.

Levchuk O. M. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Complex of signs latent advertising noncommercial media materials in aspect of the editorial control over preparation of information texts for mass-media. — 2008. — № 1(19). — pp. 144—148.
    

The situation with placing in general Ukrainian and specialised mass-media of an embedded advertising under the pretext of reports of information, interview, comments and so forth in this connection it is offered the three-level qualifier of signs «jeans» for application by editorial preparation of the noncommercial media information is considered.
     Language — Ukrainian.
     Bibliography — 6 titles.

PDF