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Marketing of the Ukrainian art book.

Kovba Zh. M. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Marketing of the Ukrainian art book. — 2008. — № 1(19). — pp. 127—135.

The trends of publishing policy, peculiarities of buying and reading fiction are studied on the basis of the activities of Ukrainian publishers. Reader-oriented marketing is offered as the system of actions prompted by the dynamic development of Ukrainian fiction literature and the development of information technologies.
     Language — Ukrainian.
     Table — 1.
     Bibliography — 6 titles.