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Marketing of periodicals: a problem of definition of concept and the basic functions

Barzylovych O. M., Pavliuk O. R. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Marketing of periodicals: a problem of definition of concept and the basic functions. — 2008. — № 3—4(21—22). — pp. 133—138.
    

The researches were made with the purpose of definition the term marketing of the periodic editions and the basic functions of marketing of the periodic editions. For this purpose was analysed the publications, scientific works, monographs of the different authors to receive needfull information.
     Language — Ukrainian.
     Illustrations — 1.
     Table — 1.
     Bibliography — 10 titles.

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