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Use of advantages of hypertext technologies in network advertising.

Kyrychok T. Iu. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Use of advantages of hypertext technologies in network advertising. — 2008. — № 3—4(21—22). — pp. 74—79.
   

The tendencies of network advertising were examined. The indices of its efficiency were determined. The particularities of hypertext which raise the network advertising efficiency have been defined.
     Language — Ukrainian.
     Bibliography — 11 titles.

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