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Text of content of site as genre of advertising.

 Kyrychok P. O., Dem’ianova A. O. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Text of content of site as genre of advertising. — 2009. — № 1—2(23—24). — pp. 173—179.
   

Features of web texts of advertising appointment are investigated. Requirements to advertising texts in a network on the basis of three parametres are generalised: web environment, advertising a site. Sites behind their relation to advertising — independent resources and especially advertising sites are considered. The condition of a domestic advertising content on an example of sites of the Ukrainian segment of the Internet is analysed.
     Language — Ukrainian.
     Bibliography — 6 titles.

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