Вход на сайт

Social and economic problems of management of exhibition-fair activity in publishing business of Ukraine.

 Yurasova Iu. S. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Social and economic problems of management of exhibition-fair activity in publishing business of Ukraine. — 2009. — № 1—2(23—24). — pp. 124—130.
 

Theoretical and practical aspects of the book exhibitions and fairs activity are researched, and their influence upon factors of development of the publishing branch and importance for cultural and social sphere of the country is valued. The most important problems, which appear during the realization of strategic purposes of book exhibitions and fairs in Ukraine nowadays, are determined.
     Language — Ukrainian.
     Bibliography — 8 titles.

PDF