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Forming of competitive edges of the specialized publishing house is on the basis of marketing strategy (on materials of SSPE «Kartographia»

Kukailo M. S. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Forming of competitive edges of the specialized publishing house is on the basis of marketing strategy (on materials of SSPE «Kartographia»). — 2009. — № 1—2(23—24). — pp. 117—123.
   

It was investigated and reflected basic competitive edges of SSPE «Kartographia» at the market of cartographic products, what are formed on the basis of marketing strategy, are described the methods of enterprise work from saving and improvement of the competitive edges.
     Language — Ukrainian.
     Bibliography — 6 titles.

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