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Research of the factors of service quality in book trade.

Soshynska Ia. Ie., Dmytryk A. H. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Research of the factors of service quality in book trade. — 2009. — № 1—2(23—24). — pp. 88—95.
    

On the basis of study of modern marketing conceptions of trade and services found out the factors of service quality in book trade. The results of empiric research of service level in Kyiv bookstores are adduced, measures of optimization are offered.
     Language — Ukrainian.
     Bibliography — 8 titles.

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