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Use of the marketing research in the development of publishing project.

 Boiarynova O. Ie. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Use of the marketing research in the development of publishing project. — 2009. — № 1—2(23—24). — pp. 80—87.
    

It is founded the necessity of the marketing research in the development of the new publishing project by the example of the child’s magazine for study of the German language in the series of magazines of «Piznayko». The results of the marketing research of the child’s magazines during 2004—2008 and own investigation are adduced.
     Language — Ukrainian.
     Table — 1.
     Bibliography — 10 titles

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