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Information and advertising on the fiction market in Ukraine

Kovba Zh. M., Lutsenko A. O. (Natsionalnyi tekhnichnyi universytet Ukrainy «Kyivskyi politekhnichnyi instytut» (Kyiv, Ukraina)
Information and advertising on the fiction market in Ukraine. — 2011. — № 1(31). — pp. 210—214.
     Question about advertising and spreading information on the fiction market nowadays is harmful. Separating of these two definitions at the beginning of the books’ life period and their professional combination for the purpose of popularization of Book and Reading on the following stages of product’s life — is important. The clause reveals up-to-date problems of this market and recommendations on their solving.
     Language — Ukrainian.
     Bibliography — 8 titles.

 
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